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Category: Marketing

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    LinkedIn – How Professional Are You?

    LinkedIn is described as ‘The world’s largest professional network’.  However more and more frequently, posts, and associated comments, are appearing that are clearly unsuitable for a ‘professional network’. It is worth considering that surely anything you post for a professional network portrays how professional you are and can impact upon your company’s branding? A woman […]


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    Do you know what your customers really want?

    The honest answer in a lot of cases is no. Without knowing your customers, and I mean, really knowing them, how can you expect to break through the everyday noise in order to capture their attention? The key to getting to know your customers is to profile them and build a buyer persona. Knowing their […]