What the job involves
As a marketing manager, you will need to lead and motivate your company’s marketing team in order to best promote your products. This will involve researching and keeping up-to-date with market trends, identifying your target market and deciding how best to reach it. You will plan promotional campaigns, work with a budget and attend trade shows, conferences and meetings. A marketing manager is likely to be in charge of a number of campaigns and be responsible for analysing market research done by members of the marketing team.
Leadership and management skills are key for this role, and you should be able to motivate and lead a team. Creativity and ingenuity will be appreciated by employers, as will a keen interest in market trends and advertising techniques. You should have excellent communication skills and be confident in public speaking and presenting to an audience.
You will generally be expected to work standard office hours, but may be expected to work outside of these hours to attend events and meetings; and to work additional hours where needed during busy campaign periods.
You will be in charge of a marketing team, the size of which will depend on the organisation you are working for.
Qualifications and training
Most employers will expect you to have been a marketing executive for at least three years prior to becoming a manager. Some may want you to have a business-related or marketing degree, however your experience and track record will be equally valuable. The Chartered Institute of Marketing (CIM) has a range of professional marketing qualifications that are well respected and provide a route to becoming a chartered marketer.
A qualification in leadership and management, such as those offered by CAW Business School will also be looked on favourably by employers.
Salary and benefits
A marketing manager can expect to earn between £25,000 and £50,000 a year, with bonus schemes also often available.
If you are committed and successful in your job as a marketing manager, you may have the opportunity to receive Chartered Marketer status from the CIM, which could allow you to apply for more senior positions (e.g. Marketing Director) and further improve your salary prospects.