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Satisfied customers are loyal customers…

First class customer service is vital to the survival of any business – you simply cannot afford to provide customers with a bad experience! As the popularity of social media and review websites are continuing to grow, it is easier than ever for customers to share and pass on their experiences with each other. As such businesses are vulnerable to bad reviews from customers that may go viral, so it is even more important to ensure that your organisation has a solid customer service strategy in place.

Our customer service apprenticeships are designed to provide work-based learning alongside practical customer service training to help develop your knowledge and skills in the workplace. They will boost your confidence in dealing with a range of people and situations, develop your problem solving skills, show you how to make the right impression and help you to deliver customer service in line with customer expectations.

Subject overview

Our customer service courses, awarded by City & Guilds, will develop your skills and knowledge in a variety of customer service areas, allowing you to enhance business reputation and performance in the workplace.

If you’re an excellent communicator with a passion for solving problems and making people feel valued and respected, then our customer service courses could be for you! Customer service skills are looked on favourably across all sectors of business, meaning that by undertaking an apprenticeship, you are not only earning money whilst gaining an internationally recognised qualification – you are also developing a range of practical and transferable skills that will secure long-term job prospects.

Why choose to study Customer Service at CAW Business School?

  • Earn as you learn in the workplace

Our customer service apprenticeships allow you to earn at least the National Minimum Wage for Apprentices, whilst developing valuable skills in a customer service environment. As our courses are work-based, rather than attending college, you will instead be supported and visited in your place of work on a regular basis by one of our work-based learning assessors.

  • Gain real long term job prospects

Job prospects on completion of an apprenticeship are brilliant. According to the Skills Funding Agency (March 2015), for instance, 90% of apprentices stay in employment after finishing their apprenticeships, with 71% of these staying with the same employer. Employers understand the value of apprenticeships because they recognise not only the qualification you will achieve, but the extensive practical experience you will gain from the working environment.

  • Supportive and professional assessors

Our enthusiastic and highly qualified assessors all share a passion for supporting and helping students to achieve their formal qualifications. Your assessor will visit you in your place of work and will be available to provide support to you in between visits via telephone contact or by email.

Why study Customer Service?

The importance of effective customer service in securing the long-term success of any business cannot be stressed enough. In today’s competitive market, the way in which a business treats their customers can make the difference between a happy, loyal customer that supports the business through repeated custom – and an unhappy customer that, through word of mouth, hinders the businesses’ reputation. In this respect a business simply cannot afford to offer anything less than first class service. Opportunities for those with a customer service qualification are endless, as communication skills are relevant to all industries. Whilst the skills gained during a customer service apprenticeship can be applied to many roles, the more popular choices for those with experience in customer service include:

What our Business School students say:

“I have enjoyed learning new skills and applying some of these to my current job”
“The tutors are very helpful and supportive and provide me with regular reviews on my progress”
“The course fits around my everyday work making this easy to complete”
“The tutors are extremely helpful and always manage to find time to provide support and answer any queries”



Undertaking a customer service apprenticeship puts you in an excellent position professionally, as the skills you will develop – for instance the ability to maximise customer satisfaction, and the ability to communicate effectively – are relevant across all sectors of business, meaning that you have a wealth of opportunities available to you. For instance, many customer service professionals go on to become: