News: Marketing

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CAW Business School Celebrates a Decade of Excellence in AAT Accounting and Bookkeeping Training CAW Business School, based in Godmanchester near Huntingdon, is thrilled to mark a significant milestone as it celebrates the 10th anniversary of offering accounting and bookkeeping training courses accredited by the Association of Accounting Technicians (AAT). Over the past decade, it has been providing courses that equip aspiring accountants and bookkeepers with the knowledge and... Posted: 21 June 2023 at 12:55 pm by CAW Business School

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Is social media as bad as we’re lead to believe? – World Social Media Day 2018 With 83% of the UK population now regularly using social media, it’s clear that these channels have had a big impact on our lives. Many people are now suggesting that social media can negatively impact our lives. Poisoning our minds with unrealistic body images and gossip about celebrities lives. Is it taking us away from communicating with... Posted: 30 June 2018 at 11:50 am by Lauren Daws

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LinkedIn – How Professional Are You? LinkedIn is described as ‘The world’s largest professional network’. However more and more frequently, posts, and associated comments, are appearing that are clearly unsuitable for a ‘professional network’. It is worth considering that surely anything you post for a professional network portrays how professional you are and can impact upon your company’s branding? A woman... Posted: 26 January 2016 at 1:05 pm by Laura Morris

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Do you know what your customers really want? The honest answer in a lot of cases is no. Without knowing your customers, and I mean, really knowing them, how can you expect to break through the everyday noise in order to capture their attention? The key to getting to know your customers is to profile them and build a buyer persona. Knowing their... Posted: 9 November 2015 at 1:34 pm by Laura Morris

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Expand and grow your business – we’ll show you how Wanting to expand or grow your own business? Maybe you’d like advice on utilising your current resources in preparation for the next step. This is where CAW can help. CAW Business School will be hosting their first Business Builder conference in Godmanchester on Saturday 4th June, 2016. This one day conference will provide you with... Posted: 2 October 2015 at 12:04 pm by Sami Cooper

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Older People’s Day Is it true you’re rock climbing? Learning to scuba dive? Running a marathon? But you’re over 60… Do you think over 60 means over life? We think you’re only just getting started! Thursday 1st October, 2015 is officially Older People’s Day, an International Day created to recognise and celebrate the achievements and contributions that older people... Posted: 1 October 2015 at 1:45 pm by Sami Cooper

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Can you select the correct email greeting? Looking through the latest emails within your inbox and it is likely you will find a variety of greetings. Hi, Hey, Dear, Hello – choosing the right greeting can be a minefield, but can be incredibly important. It could be said it’s the equivalent of a handshake in person! How you choose to start your... Posted: 22 September 2015 at 11:42 am by Laura Morris

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Change Leadership: Are marketers the future? It’s frequently suggested that the world is changing at a rapid pace and businesses need to learn how to keep up in order to maintain their success, or they are at risk of being left behind. However, few people go into business in order to ‘keep up’; surely the majority of businesses are looking to... Posted: 9 September 2015 at 8:00 am by Laura Morris

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Are you too busy to listen? Perhaps you are either ‘too busy’ or maybe you just think you know best so you don’t want to listen to someone else’s opinion. I’m sure this is particularly the case when someone tries to give you advice that you haven’t asked for! The funny thing is I bet most of you get frustrated when... Posted: 14 July 2015 at 8:10 am by Laura Morris

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Take It Offline! There is so much hype about social media. How to use it? What do we need to do to get more followers or likes? But what do we do when our social media begins to generate a response? Now, remember, the response generated can be positive or negative. Many people love to take any opportunity... Posted: 4 June 2015 at 2:44 pm by Laura Morris

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