News: Marketing

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It’s not about what you want! One of the first key lessons in sales that is important to learn, when you are trying to make a sale – it’s not about what you want! Have you in mind exactly what service or product it is that you are trying to persuade a client they need? If you are trying to persuade... Posted: 16 February 2015 at 9:06 am by Laura Morris

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Presenting effectively Have you ever delivered a presentation and thought, “My audience isn’t engaged. They’re not responding. I’ve lost them.” Never pleasant. And, when you’ve 32 slides still to go, it’s even worse. Research shows most audiences are similar in what they like/don’t when receiving communications. Most like interactivity, stories, clarity, quizzes, humour, brevity. Most dislike irrelevance,... Posted: 9 February 2015 at 9:27 am by Laura Morris

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Why Your Business Needs Business Email Admit it. You’ve seen it before. A van or car with a business advert on the side, and under the big letters proudly displaying the company name, the free email address you can send messages to. While free email has been a blessing to millions of people who need to connect with each other, using... Posted: 3 February 2015 at 9:04 am by Laura Morris

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