Presenting effectively

Posted: 9 February 2015 at 9:27 am | Author: Laura Morris

Have you ever delivered a presentation and thought, “My audience isn’t engaged.  They’re not responding.  I’ve lost them.”

Never pleasant.

And, when you’ve 32 slides still to go, it’s even worse.

Research shows most audiences are similar in what they like/don’t when receiving communications.  Most like interactivity, stories, clarity, quizzes, humour, brevity.  Most dislike irrelevance, no variety, text-filled slides, waffle, repetition, sloppy delivery.

So, use this research to make your presentations more audience-friendly.  When you finish preparing your content, highlight the areas they’ll find fun and interesting.  If there are long periods with no highlights, insert audience-engaging activities in there – for example:

  • identify questions you can ask to make it interactive
  • include a story – personal or funny works well
  • show a different-looking slide – maybe a picture, graphic, or cartoon
  • tell a joke

Do this and you’ll enjoy it more.

And when you enjoy it more, they will too.

And when that happens, your presentation is more likely to work.

Action point

For your next presentation, highlight where they’ll enjoy it – interactivity, stories, quizzes etc.  If there isn’t enough highlighting, insert more interesting stuff.

Want more hints and tips to help your business? Sign up here to our CAW Business eNewsletter

More Articles

Course Search

Cookie Consent

This site uses cookies and HTML5 local storage, to help improve our service to you.

Click 'Accept' to continue with these settings or 'Read more' to amend your local data preferences.

Read more Accept